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8 Must-Haves for Every Website

As you’re looking at your marketing plan for next year, take a look at your website. If it has been more than six months since you added anything new or updated WordPress, it might be time to call My Studio Space. We’re helping businesses create memorable websites and here are our 8 Must-Haves for Every Website:

  1. Easy to Use: If visitors have to click more than a couple times to see information, they will more than likely leave your website for your competitor. Make the site easy to navigate so visitors want to stay, learn more about your business, and contact you.
  2. Keep it Simple: It is no longer necessary to have every bell and whistle about your business on your website. People have short attention spans and little time to read through pages of information. Keep your website simple with a theme by WordPress. They’ve made it almost foolproof for you to have a simple, easy to navigate website.
  3. Calls to Action: The purpose of your website is to generate leads for your business. Include a call to action on every page. Many small business website have a call to action to subscribe to their newsletter, for example. Include keywords or phrases when describing your business.
  4. It’s Not about You: The About Us page isn’t really about you at all; it’s about how your business helps customers or clients. Rather than saying, “We are super heroes,” you would say, “We help save the world one person at a time.” The latter makes people want to learn more about your business and how your business can help them.
  5. Services/Products: Give your website visitors an idea of specifically what you offer. In most cases, avoid being too technical. It’s just an overview; you want them to contact you for more information.
  6. Contact us: Don’t just have contact information in the footer, include a contact us page where visitors can email you directly. If they can’t easily reach you, they will go to your competitor.
  7. Social Media Links: Include links to Facebook, Twitter and other social media platforms where the business has an active presence. It is recommended that these links be located on the top right of every page. Not only is social media how many people will find you, it will increase where you website appears in search results.
  8. Get Blogging: One of the best ways to add content to your website is to be adding content to your blog. This will help your website get higher in search engine results. SEO research and inclusion of keywords and phrases will also increase the search engine results. Provide useful information integrating keywords into your posts.

Interested in learning more about how we can help you re-design our website to include these must-haves? Give us a call today!

5 Facebook Tips for Business

5 Facebook Tips

5 Facebook Tips for Business

When it comes to Facebook tips for business, the most important tip is that Facebook is used for engaging an audience. It’s not about leads or even about you or your business. Gone are the days of Facebook success being measured in likes; it’s about creating conversation among your following.

At My Studio Space, we offer social media management services. Here are our 5 Facebook Tips for Business:

  1. It’s not about generating leads. Facebook is a place to meet and engage your following. You’re creating a voice for your brand so that your brand is shared with others. Think of it as online word of mouth advertising. If you’re creating conversation, the leads and sales will follow. The trick is to create the conversation FIRST.
  2. It’s not about you. Being engaging means limiting the posts about your business. Seems counter-intuitive but that’s how it works. It’s not a sales tool. The most engaging posts are inspirational quotes, stories about your business, community news, and best practices or tips.
  3. It’s not numbers game. The number of likes on your page isn’t a measure of success. All too often I get messages on my page that go something like, “I liked your page, so go like my page.” This is just a numbers game to increase likes on pages. It isn’t going to do anything to get your brand noticed or increase engagement.
  4. Engagement is key. Facebook is about connecting with your customers and prospects. You’re going to have more success if you have 100 people liking and commenting and sharing your page than if you have 1,000 who aren’t saying or sharing anything.
  5. Be consistent. Spend an hour or less a week scheduling a week of Facebook posts using the scheduler in Facebook. Be sure to check in on your page daily to like and comment. While you can automate posts, you still need to be ‘live’ on your page.

For more information about how My Studio Space can help you with social media and other services, contact us today!

5 Facebook Tips for Business

5 Facebook Tips

5 Facebook Tips for Business

When it comes to Facebook tips for business, the most important tip is that Facebook is used for engaging an audience. It’s not about leads or even about you or your business. Gone are the days of Facebook success being measured in likes; it’s about creating conversation among your following.

At My Studio Space, we offer social media management services. Here are our 5 Facebook Tips for Business:

  1. It’s not about generating leads. Facebook is a place to meet and engage your following. You’re creating a voice for your brand so that your brand is shared with others. Think of it as online word of mouth advertising. If you’re creating conversation, the leads and sales will follow. The trick is to create the conversation FIRST.
  2. It’s not about you. Being engaging means limiting the posts about your business. Seems counter-intuitive but that’s how it works. It’s not a sales tool. The most engaging posts are inspirational quotes, stories about your business, community news, and best practices or tips.
  3. It’s not numbers game. The number of likes on your page isn’t a measure of success. All too often I get messages on my page that go something like, “I liked your page, so go like my page.” This is just a numbers game to increase likes on pages. It isn’t going to do anything to get your brand noticed or increase engagement.
  4. Engagement is key. Facebook is about connecting with your customers and prospects. You’re going to have more success if you have 100 people liking and commenting and sharing your page than if you have 1,000 who aren’t saying or sharing anything.
  5. Be consistent. Spend an hour or less a week scheduling a week of Facebook posts using the scheduler in Facebook. Be sure to check in on your page daily to like and comment. While you can automate posts, you still need to be ‘live’ on your page.

For more information about how My Studio Space can help you with social media and other services, contact us today!

8 Must-Haves for Every Website

As you’re looking at your marketing plan for next year, take a look at your website. If it has been more than six months since you added anything new or updated WordPress, it might be time to call My Studio Space. We’re helping businesses create memorable websites and here are our 8 Must-Haves for Every Website:

  1. Easy to Use: If visitors have to click more than a couple times to see information, they will more than likely leave your website for your competitor. Make the site easy to navigate so visitors want to stay, learn more about your business, and contact you.
  2. Keep it Simple: It is no longer necessary to have every bell and whistle about your business on your website. People have short attention spans and little time to read through pages of information. Keep your website simple with a theme by WordPress. They’ve made it almost foolproof for you to have a simple, easy to navigate website.
  3. Calls to Action: The purpose of your website is to generate leads for your business. Include a call to action on every page. Many small business website have a call to action to subscribe to their newsletter, for example. Include keywords or phrases when describing your business.
  4. It’s Not about You: The About Us page isn’t really about you at all; it’s about how your business helps customers or clients. Rather than saying, “We are super heroes,” you would say, “We help save the world one person at a time.” The latter makes people want to learn more about your business and how your business can help them.
  5. Services/Products: Give your website visitors an idea of specifically what you offer. In most cases, avoid being too technical. It’s just an overview; you want them to contact you for more information.
  6. Contact us: Don’t just have contact information in the footer, include a contact us page where visitors can email you directly. If they can’t easily reach you, they will go to your competitor.
  7. Social Media Links: Include links to Facebook, Twitter and other social media platforms where the business has an active presence. It is recommended that these links be located on the top right of every page. Not only is social media how many people will find you, it will increase where you website appears in search results.
  8. Get Blogging: One of the best ways to add content to your website is to be adding content to your blog. This will help your website get higher in search engine results. SEO research and inclusion of keywords and phrases will also increase the search engine results. Provide useful information integrating keywords into your posts.

Interested in learning more about how we can help you re-design our website to include these must-haves? Give us a call today!

Website Content Management Systems and Word Press

Word Press Web Design at affrdable prices.

Through our web design blog we hope to provide helpful information on the ins and outs of the web world. This week we are discussing Content Management Systems otherwise known as CMS.

What is a Content Management System?

Long gone are the days of having to rely on your programmer every time you want to change a picture or add new written content to your website. Content Management Systems (CMS) are the new “it” thing when it comes to site development, and for good reason. These systems allow you to: manage, edit and create new pages, upload video, pdf files, audio and (for the brave) adjust code. When developed properly a website built on a CMS platform can give you the freedom to manage your website without having to pay expensive hourly programmers, and works for people with all levels of technical skill sets.

Word Press has become a quick favorite in the development world because of the increasing popularity of blogs. Once considered a platform only used for blogging, WordPress has made significant strides in becoming a full blown Content Management System capable of handling even the most complex websites. A favorite among our clients, we are big fans of the easy user experience and the amount of online data available to help people learn the ins and outs of this CMS. My Studio Space develops almost 95% of our websites on the WordPress platform, giving our clients total control over their website. And did we mention these sites are very search engine friendly!

Two additional Content Management Systems are Joomla and Drupal. Similar to WordPress these systems allow users to manage 100% of their website. Drupal has remained the most popular CMS system predominantly known for its search engine friendly URLs, while Joomla has remained the CMS of choice for large complex websites, corporate intranets and even E-commerce solutions.

What do CMS websites cost?

Word Press websites do not always come cheap. Yes, this is more of an investment than the free Flash template companies you can find online, but the reality is that when done right a solid CMS website will last you and your business a very long time and give you the ability to manage your content. For a quality WordPress website expect to pay  $1600 and up, but we promise you will save on expensive programming and maintenance fees in the long run.

No matter which CMS you go with, the fact is, you no longer have to be held hostage by your programmer. Nearly every website design can be incorporated into a CMS platform, so you can be in charge and save money, and that’s a good thing!

Want to get started? Fill out our easy project planner and we will be in touch shortly!

Flags Across The Nation Gets a New Look!

FLAGS Across The NationWith the recent election we thought it would be a great time to share some details about a special website we just launched. No matter what your political stance is, at the end of the day we are in America and that calls for a little celebration of our freedom, and our Red, White and Blue. For many of us we have seen friends, family and loved ones deploy to war in recent years, and saying “goodbye” to soldiers going overseas has become a regular occurrence for many American families; but that’s what makes us appreciate the organizations in the country who work everyday to bring a little joy to the men and women representing us on the battlefield.

We first met Eileen shortly after 9/11, determined to make a difference for those heading to war, she had launched Flags Across the Nation, a non-profit organization dedicated to sending homemade blankets, pillow cases and letters to the troops. We quickly realized she was in need of a strong web presence and so we developed her first website. Spring forward to 2012, the organization is thriving and to date has sent hundreds of letters, blankets and pillow cases to our US Soldiers. It brings us great excitement to share with you the recent launch of the NEW and improved FLAGS Across The Nation website. As the organization has grown, so has it’s web needs. The new website now features a Hashtag Twitter gallery where you can “tweet” a patriotic picture, the ability to donate at different levels through PayPal, as well as numerous places to participate in the website as a family, with kid friendly coloring pages and an array of other items.

FLAGS worked with My Studio Space Web Design to create an overall new look for the organization. We worked with them to create a new logo and new website design that was inviting and captured the essence of the non-profit. The new website was built 100% in WordPress and is completely manageable by Eileen and FLAGS. Content and pictures can be updated on a regular basis and we think the design came out pretty cute too! Check out the site, and if you feel inspired, get involved with the organization, it’s great for kids too!

If you are involved with a non-profit and need a reliable web company,  don’t hesitate to contact us! We love non-profits!

VISIT THE NEW WEBSITE HERE!

 

EberleArts Launches a New Custom Website!

Eberle Arts Graphic Design

When award-winning photographer and graphic designer, Linda Eberle needed to update her website, she knew My Studio Space was the web development team to work with. Linda is a graphic designer by trade so it was important to her that she created the design of her website while My Studio Space provided the custom web site development and programming.

Based in Venice Beach, California, Linda is never lacking for amazing inspiration and wanted to capture the essence of her new projects in a website that was both beautiful and easy to manage. My Studio Space worked one-on-one with Linda to build a WordPress website and blog to house all of her most recent work, and provide her with a website platform capable of growing with her business. Some key features of the new website include: easy to manage/update photo galleries (with the ability to create a a custom crop for each image), multiple background images for specific pages, simple navigation for an easy user experience, and links to social media (Facebook and LinkedIn) so her fans can keep in touch with her!

Congratulations on the launch of your new website Linda, it was a pleasure working with you and we look forward to reading your new blog!

If you are a graphic designer and interested in designing your own website, we are available and happy to assist with the web site development. Just give us a call!

EberleArts Web Site Before and After:

VISIT LINDA’S NEW WEBSITE HERE!

 

VISIT LINDA’S NEW WEBSITE HERE!

 

Sugar Bean Jewelry PrestaShop Site

Sugar Bean Jewelry Custom Ecommerce Web Design

Sugar Bean Jewelry is the hot new line of modern, fun and contemporary jewelry out of Scottsdale, Arizona. With numerous celebrities as clientele, the owners needed a clean, simple and sophisticated website that would provide shoppers with an easy online experience while displaying the latest products and availability.

My Studio Space integrated the PrestaShop software into the design, turning the site into a full E-commerce site so people all over the country can now purchase this line any place, anytime. The new Sugar Bean Jewelry PrestaShop site features the Zoom in, a feature giving shoppers a closer look at what they are purchasing. Zoom in allows you to mouse over a product and enlarge the area to get a closer view.

From a back-end perspective PrestaShop also adds many powerful tools for managing stock, shipping choices and checkout options.

Ready to get your shop online? Give us a call at My Studio Space Custom Web Design Today!

 

 

Healy Bea Boutique Phoenix AZ

Healy Bea Ecommerce Web Site

Healy Bea is a locally owned high end Phoenix boutique with a great reputation for carrying the latest fashion trends. When the owners decided to expand their presence online they came to My Studio Space for a modern E-commerce PrestaShop Website. My Studio Space worked with HealyBea to establish a beautiful online presence, representative of the boutique’s classy and modern product lines.

My Studio Space integrated PrestaShop that’s 100% manageable by the client and allows for a simple and easy user experience. Users can check out with Authorize.net using their own credit card or with PayPal. The site also features a custom rotator that provides a quick view of several product lines from the home page. With this beautiful and easy to use new website, customers from all over the country can browse and purchase products from Healy Bea without ever leaving their desk.

If you liked the Healy Bea online store you will also enjoy the PrestaShop site we created for Sugar Bean Jewelry.

Looking to improve your website’s e-commerce experience with a fresh look and the powerful management tools of PrestaShop? Then we would love to hear from you at My Studio Space Custom Web Design.

 

Florida Artist Kevin Manning Launches New Website!

Keving Manning New Website by My Studio Space

When Kevin Manning needed a new website he came to My Studio Space Custom Web Design.

A long time resident of Florida, Kevin, has been creating artwork since his youth. After exploring many mediums, he has found his favorites to be carbon charcoal pencil drawings and ceramics, particularly the Raku process.

When his website needed an update Kevin came to My Studio Space for a new modern layout that would capture the essence of his work but not distract from it. My Studio Space worked with him to create an up-to-date website using the WordPress platform so he can manage it 100% on his own, and continue to update the site with his incredible work.

Kevin’s original site was cutting edge. But as time moves forward things change, especially web standards. Here are a few images from Kevin’s old website that served him well for the past ten plus years…

Thanks for choosing My Studio Space Kevin, we hope you love your new website! You can keep up with Kevin on Twitter by following @kmanningartist

And you can visit his new website here > www.kmanning.com

Looking to update your website? Give My Studio Space Custom Web Design a call!